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Success story

Circpack by Veolia

By 2030, plastic packaging must contain 30% recycled material. RFID shows how well packages perform in sorting, giving brand owners data-driven insights to improve recyclability.

Veolia’s sorting facility in Germany processes 90,000 tons of plastic each year, separating it into 13 material streams for recycled plastic production. A single mis-sorted package can prevent the reuse of an entire batch. RFID technology provides brand owners with precise data on how packages perform in the waste stream.

Contact

Eric Ang

Business Development Manager, Germany

Challenge

The EU pushes companies to increase the amount of recycled plastic in their packaging. To get there, the supply of high-quality recycled material must grow — and much of it comes through sorting facilities. The problem is, consumers don’t always know the rules. Packaging, random items, even electronics end up in the plastic stream — and just one wrongly sorted package can contaminate an entire batch.

Under the Single-Use Plastics Directive (EU) 2019/904, PET beverage bottles must contain 25% recycled plastic by 2025 and 30% by 2030. Meeting these targets depends on designing packaging that is truly recyclable. But for brand owners, reliably testing recyclability has been nearly impossible.

Circpack by Veolia offers a way forward: detailed reporting on how packaging performs in a real sorting process. In practice, a prototype package is released into the actual waste stream. The key question is: how do you track and report its journey along an automated line?

Picture of David Wardle of Circpack by Veolia standing in front of a a pile of recycled plastic waste

Recycling would be impossible without correctly sorted materials. RFID helps us to enable this process.

Benefits

Fast and repeatable testing

Reliable data from a real environment

Clear design recommendations

Better recyclability, better recycled plastic

Outcome

Making sorting visible

To test packaging designs at scale, Circpack by Veolia turned to RFID technology. Brand owners or packaging suppliers send in 100 samples dedicated for testing.

  • A brand owner sends 100 samples of a new packaging design.
  • Each sample is RFID-tagged and released into the normal waste stream.
  • RFID readers along the line track how each package moves through the sorting process.
  • The data is compiled into a detailed report showing whether the design was sorted correctly, both at the level of individual items and the full batch.

Solution

The system gives every package a unique RFID tag — a digital fingerprint. As the tagged items move along the sorting line, readers placed at key points detect and record their path. In the end, each package’s journey can be mapped in detail.

In short, the solution delivers:

  • Digital fingerprint – every package is uniquely tagged with RFID
  • Automatic detection – RFID readers track packaging along the sorting line
  • Detailed reporting – full journey data compiled into clear insights
  • Actionable feedback – reports sent to brand owners for design improvements

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