Why should you harness RFID to drive multichannel in wholesale?

Jessica Säilä TVS


Jessica Säilä, our Head of Marketing, discussed the multichannel trade with our wholesale customers and  reflected their experiences to her own experience from Retail RFID projects.
What’s the point in converting shipping containers to self-service stores?

Our customers are forerunners in providing vendor-managed inventory services and self-service stores. The first concepts were introduced a decade ago and included, for example, smart-shelves in factories to monitor the consumption of machine spare parts, and shipping containers turned into stores. We at Turck Vilant Systems see a trend in providing RFID-enabled self-service stores as ever-growing.

Though we read more from the multichannel or omnichannel experience retailers want to offer their customers, multichannel trade is a reality in wholesale. The offering of products and services from overseas increases and our customers are looking for ways to add value. In many cases, it means coming closer to clients. For example, our customers acknowledge that when their client leaves their workplace to shop for tools, spare parts, or materials in immediate need, it always means losing time.

The wholesale multichannel experience and the role of RFID

Our wholesale customers already serve their clients on several fronts. Typically, they run brick-and-mortar stores, send out mail-order catalogs, offer the same products in e-shops or mobile apps, and provide personal sales. Self-service stores are an addition to their range of services.

Harnessing the power of RFID in the service of multichannel usually means one of two things to our wholesale customers

  1. Using RFID in their supply chain and stores to ensure inventory accuracy and product availability
  2. Using RFID to build cost-efficient and close-to-customer self-service stores  to ensure value add and instant product availability

A self-service store may be a shipping container or a storage room at the customer facility, both

  • can be brought directly to workplace
  • reduces client travel time related to material purchases to practically nothing
  • provides instant product availability
  • needs no local staff


RFID as a technology in Self-Service Stores offers by nature certain benefits over other visual identification methods

  • User interface co simple that no need to speak the same language thus data on inventory levels is up-to-date and accurate
  • a user interface can be designed so simple that anyone learns how to use it
  • full automation ensures 24/7 access to stores
  • reports for invoicing and replenishment are generated automatically